Web Augmented Reality Apps
Browser-based Augmented Reality (AR), also referred to as Web AR, allows users to experience brand’s AR experiences directly on mobile browsers via QR codes or URL links, making the experience accessible for a wider audience while offering cost savings compared to developing and maintaining a separate AR app.
Looke, an Indonesian beauty brand offering both halal and vegan cosmetic products, used the Vuforia platform to develop a simple but powerful AR experience for their online store using WebAR technology. Consumers could interact with products in different perspectives while helping the company collect user data and measure engagement while driving more visitors directly to its website.
AR is not meant to replace traditional marketing and promotional efforts, but can serve as an indispensable asset in reaching target audiences in an engaging manner. AR can especially help businesses that sell e-commerce or retail products online increase conversions and loyalty from customers through virtual product demos. Our team of AR experts at Rock Paper Reality can assist your company with creating a high performing and customized WebAR experience designed around your goals; with years of experience serving fashion, e-commerce, healthcare, education industries among many more – they know exactly how best to implement AR for success!